What is SEO On Page?

2008-07-17T22:38:00.000-07:00

On page SEO is what we do on the site mean all the SEO work is done with in the site. Means these are the changes done in the code base of a given website to improve its ranking with in a search engine. There are so many factors that influence your site ranking. First thing that is consider is the target market of your site, which describes best suited keywords for your site that could be search frequently by the users of that business area. Selection of the keywords is that most important task because we need them all the way in SEO. When selecting keywords there should be an analysis of your competitors keywords that which keywords they are using and getting how many visit on each keyword. Once you select all the keywords then you can implement them. You should focus your keywords on the following Areas.

Keyword in domain name – try get a domain with your keyword phrase in it.
Keyword phrase in URL - Using url_rewriting, place appropriate title and keywords in the url. Place the title/subject first, followed by the keyword.
Keyword in title tag – put the keyword in title tag on all relevant page within that theme.
Keyword in description meta tag – put the keyword in the description meta tag within that theme.
Keyword in keyword metatag – as above. Ensure the keywords are present in the body text. Ensure the keywords relate to the actual content and the theme. Off-topic keywords may confuse the spider.
Keyword in H1 - Keyword is included in H1 on all pages.
Keyword font - Keyword on page is in bold on all pages.
Keyword prominence (how early in page/tag) - Keywords should be used in a natural
sentence near the top of the page. Evidence exists to show Google (particularly) is able to
exclude border content, it can determine what is natural content and what are ads, menus,
promo fluff etc.
Keyword in alt/title text - In navigation (next/prev icons) keyword and subject are
included. Use title tags for keywords, not alt tags because they are reserved for visual
assistance needs.
Keyword in links to site pages (anchor text) – Links that point to the current page should
use the exact same keywords phrase. This makes it very easy for the engine to determine the theme and topic of the page. Spread the inbound links evenly so all pages get a “vote” and this will improve the indexing and ranking of all pages. This is an extremely important off page item. (we will discuss it later)
Keywords - links contain the subject (not keywords) and the being "linked to" contain the
keyword + subject in the URL.

In the Next post i'll discuss Other factors of On Page SEO.

What is SEO?

2008-07-16T01:01:00.000-07:00

What is SEO? Why people go crazy for SEO? Why do we need it? How we Do it? All these Question come to the mind when a new person enters/involve in the website Promotion activities.
Lets Start with what is SEO?

There are so many definitions. like: The process by which a website is shaped in structure, technology and content in order to encourage search engines to rank it highly for selected key phrases.
or
The process of optimizing web pages to achieve high rankings in the search results of a search engine.

I say: SEO (search engine optimization)is the process of selecting targeted keywords that reflect the content of a Web page and placing them strategically within the technical elements of the sites page, as well as within the content, in order to ensure effective placement within search results and increases traffic.

Going Crazy for SEO why?

Every day millions of Internet users depend on search engines to locate information, products, and services, and with more than 5 billion web pages currently available for public consumption.
More than 90% business use the internet. Now Internet is become a battle field, Survival of the fittest. For getting information form the internet SEARCH ENGINES are the most easiest way.
Google, Yahoo, MSN, Altavista, Alltheweb these are the commonly used search engines and Google is the giant. So If Your Business is through internet and you want the users to see your site or products than its very important that your site or product will be seen by users on search engine search results.

How we do SEO?

Basically it involves 2 parts. On page Optimization, Off page Optimization

Continue...........

SEO (Search Engine Optimization)

What is SEO On Page?

What is SEO?